Contact me to learn how I can take your company’s website and digital marketing to the next level.
I’ve been focused on search engine optimization (SEO) and search engine marketing (SEM) since the late 1990s, well before most people had even heard of SEO and pay-per-click (PPC) advertising. I got my start in-house as a marketing director, and I started consulting in 2004. Since then, I’ve been helping small to medium-sized businesses and organizations increase their organic traffic, improve their websites and maximize the opportunities of paid search to generate more leads and revenue. Today, most of the websites I work on are built using content management systems (CMS), primarily WordPress and Drupal.
I eat, breathe and sleep this stuff, so you don’t have to.
The search landscape is ever-changing, with new priorities, rules and algorithm updates constantly being rolled out. I am always tracking the latest trends and changes to make sure my clients’ websites follow current best practices.
I love what I do, and I thrive on helping businesses succeed.
I view my client relationships as partnerships. I value full transparency for those clients and partners that want to understand how the SEO and SEM sausage gets made, and I’m always happy to share how the research and work I do can help inform a company’s broader marketing efforts, not just their website traffic.
After extensive keyword and competitor research – the foundation for data-driven SEO – I make recommendations for updates and strategies that will help your site rank higher in search engine results, which should result in more traffic and a better bottom line for your business. From meta tags, internal linking and copy edits to updates to your site’s information architecture, I’ll make recommendations for all relevant pages.
Particularly for websites that have seen drops in organic traffic, an SEO audit can reveal issues with site health that may need correcting from site speed, indexability and user experience to broken links, crawl errors and duplicate or low-quality content. I provide detailed technical SEO audit reports, with recommendations for how to fix current issues that may be hampering the site’s organic traffic.
I like to say “SEO is a marathon, where SEM is a sprint”. While it takes time to get results from SEO, Google Ads can put your business right to the top of Google’s search results the same day, generating leads and sales for your business. I build and regularly manage Google Ads accounts for dozens of businesses and organizations, large and small. The typical ad budget for advertisers I work with falls in the $1K-$10K a month range, and I have extensive experience managing $40K a month Google Grants for non-profit clients.
My work produces measurable results. I provide monthly reporting for ongoing clients so they can monitor their website performance and the success of their SEO and SEM efforts. For those that want automated reporting, I can set up Looker Studio reports or Google Analytics dashboards. I can make recommendations for establishing key performance indicators (KPIs) and goal tracking to make reporting more impactful, and I can implement goal tracking using Google Tag Manager.
Over the years, I’ve conducted many SEO and SEM seminars for organizations, both virtual and in-person. Seminars have ranged from shorter “lunch and learn” meetings to full-day training on WordPress SEO. Typically, I provide this training and coaching for in-house marketing teams.
Formerly known as Bing Ads, Microsoft Advertising can be a very successful marketing channel for many businesses. While it won’t drive as much traffic or as many leads as Google Ads, the ROI can be worthwhile. I build and maintain Microsoft Advertising campaigns for several companies.
Your Agency’s SEO and SEM Partner
I partner with designers, developers and agencies to provide reliable, expert SEO and SEM services to their clients. Contact me to learn more.